a 100year old re-design


Sometimes you find real treasures in second hand shops… like letterpress printed newspapers or Gazettes. I like the size (215x260mm), almost as handy as an i-pad, but with more texture to it. They seemed to have changed the design of the front page head with the turn of the century – still using a Fraktur typeface, but slimmer and less ornmanetal. The word town is no longer used, which allows for a bigger type size and more white space around it. Shrinking the word The, using the same typeface as the Hobart Gazette and moving the Authority part to the bottom helped to make it stand out less. This makes it look less crowded and Hobart Gazette stands out much more. They kept the fullstop at the end of the title. Above a lion with a crown and a chained Unicorn holding a crest with another crown and a smaller crowned lion on top of it. Dieu et mon droit (God and my right) is the motto of the British Monarch and written on a banner below them – the royal coat of arms of the United Kingdom.

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